Inspired by Dostoyevsky’s book »Notes from the Underground«, »The Norm« is a magazine that deals with the identity confusion in societies, both in terms of content and visuals.

90s anti-design style translated into a modern visual language. a visually captivating and thought-provoking publication that challenges conventional design norms.

We conceived and designed a magazine with experimental typography and photography, featuring extravagant editorial shoots characterized by bold lighting, controversial themes, and vibrant colors.